Gobo
When my bitchin' girlfriend said you was taking me to Gobo for my birthday, I had to laugh. Everyone knows a "gobo" is a lame graphic that is projected on the floors of malls and showrooms. Nevertheless, I had to force back the sanguine taste of pure unadulterated rage. Here's why after the jump...
See, The Advertising and Marketing Industries like to make up silly names for their silly signage, like "gobo." For example:
Neck Hanger (thanx Yung!) — Stupid ring shaped printed advertisement that goes around the neck of a bottle, like a 2 liter bottle of Coke.
Leaner — Laughable single-side printed advertisement that leans against something on a store's counter. (Because the client is too cheap to print on the back or come up off the bread to make it a Standee.)
Roadblock — Insidious name for a webpage whose total ad space is consumed by banners for the same brand. Yawn.
BRE — Business Reply Envelope. BRE sounds important until you realize it's the name of those stupid cards that fall out of the middle of magazines onto your bathroom floor, in front of the toilet. Double yawn.
Bottle "Glorifier" — Particularly obnoxious name for the fancy stands that hold bottles of liquor on barshelves. Sometimes they glow, sometimes they spin, etc... Wow, way to make that bottle of Beam seem drinkable! Pretentious.
Just last night, however, my friend told me last night that "gobo" is Japanese for "root" or something. So what the fuck do I know? I'm so pissed about my bike anyway, just go to Gobo, ok?
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