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I had a friend once who aspired to be an artist. He claimed that his ultimate masterpiece would be to stretch a huge canvass, sign it, lay it on the sidewalk outside of a tall building, then jump off the building onto the canvass.

Dark? Of course, but also brilliant. This video is sort of like that idea. Can you design the most engaging online experience? The next level beyond this would cause the user's head to explode or something...